[A campaign in play]

GOOGLE x FIFA WORLD CUP 2026

CLIENT
YEAR
ROLE
STUDIO
FORMAT

Google
2026
Art Direction / Motion Design
StudyHall / 72&Sunny
Web / Social / Film 

Building the motion system for a new sports marketing identity.

(X)

Defined motion language and animation rules for two brand systems

(X)

Created rotating cube principle that guides the podcast motion identity

(X)

Structured sequencing logic for social units

(X)

Built motion packages across taglines, logo, footage assets, lower thirds, intro/outro cards

(X)

Created mogrt templates for social applications and podcast

(X)

Edited and animated 60s case film

001. PATTERN R&D

Exploration of elasticity, repetition, density, compression behaviour

002. MOTION BEHAVIOUR SYSTEM

Defined repeatable rules for timing, scale relationships, kinetic typography