[PITCH, DEVELOP, DELIVER]
STRANGER THINGS IN SEARCH
CLIENT
Google / Netflix
YEAR
2025
ROLE
Art Direction / Motion pitch Lead
STUDIO
StudyHall
FORMAT
Brand Campaign / Pitch + Production
Art Directed on the motion pitch, then came back to land it all the way to delivery.
(X)
Led the motion exploration
(X)
Structured pipeline, file discipline, edit hand-off procedures
(X)
Directed the motion team across the finish line
(X)
Broadcast on Christmas Day NFL to an estimated 65M audience
The campaign was awarded with 2 x D&AD pencils, 2 x The One Show, 1 x ADC cube.
001. CONTEXT
Stranger Things' final season was a cultural moment. Google wanted to show AI Search as a tool to catch viewers up on the show. I lead the motion pitch for StudyHall.
002. THE PITCH
We showed Google what the world could be:
- Stranger Things inside the UI
- Search bars as characters
- AI Mode as a storytelling device
- 80's nostalgia
003. PIPELINE
Our team of motion artists worked in tandem with an external editing house and the Google Creative team, across multiple time zones, using a structured pipeline.
I helped create master files, established AE architecture, version discipline, shot list, internal mgfx artists handover procedures as well as external with the editors.
004. SHAPING ON SCREEN
During visual development we pushed the search bars further, integrating with footage, characters, sound design. These are some moments that earned their place in the cut.
As we reach the final emotional crescendo, we had the search bar's glow light the scene. Google isn't placed between the viewer and the action anymore- it is the action.
005. RELEASE
Pushed final delivery. Broadcast on NFL Christmas Day, estimated viewership of 65M people.
The video is one of the key elements of a larger campaign that was awarded 2 x D&AD pencils, 2 x The One Show, and 1 x ADC cube.
