[TAKE A LONG STRETCH]
No LIMITS
CLIENT
Google Brand Studio
YEAR
2025
ROLE
Creative Direction / Concept / Motion
STUDIO
StudyHall
FORMAT
Proof of Concept / Campaign Format
Designed a format and turned it into a proof of concept film.
(X)
Authored the campaign concept
(X)
Wrote the script
(X)
Designed/animated product moments
(X)
Outlined additional scripts to prove the format extends
001. CONTEXT
"No Limits" is a Google Brand Studio campaign idea that had been in development for years. The brief asked for a proof of concept, but we delivered a new format.
002. THE FORMULA
Live action. A mundane moment in someone's day. They think
"I want to travel more this year"
We're pulled into Google AI, which starts being bombarded with queries. Each one is answered with a Google product in a different category:
itinerary
→
AI Mode
tickets
→
Flights
stay
→
Hotels
budget
→
Sheets
the food
→
Circle to Search
cherry blossoms
→
Photos
Then the reveal: it all goes in a single conversational prompt. One (big) idea. Someone traveling the world.
[AN IDEA > MANY QUESTIONS > ONE PROMPT > ACTION]
003. INGREDIENTS
Concept. Script. Design. Motion. Edit. Music.
The two videos below were early tests.
004. THE FORMAT STRETCHES
The format is flexible and can be adapted into a campaign.
HERO #2
Rush hour in LA. Bumper to bumper. "I want to run a 10k".
Training plan → Calendar
Routes near me → Maps
Track pace → Sheets
Recovery after runs → AI Mode
They collapse into one conversational prompt. A marathon finish line.
HERO #3
Buying a hotdog on the street. "I want to learn to cook".
Knife skills → YouTube
Mom's recipe → Gmail
This sauce looks off → Circle to Search
Sunday meal plan → Sheets
They collapse into one conversational prompt. A dinner table with friends gathered.
